Sunday, December 29, 2019

The 1997 and 1998 Asian Economic Crisis Essay - 2324 Words

The 1997 and 1998 Asian Economic Crisis The purpose of this paper is to explore the causes of the 1997 and 1998 Asian economic crisis; and to research the effects of the crisis in each of the following categories: 1. The effects of the crisis in the countries involved in the economic crisis of 1997-98. 2. The effects on the governments affected by the crash, and 3. The effects that the Asian crisis has had on the differing world markets as well as the effects that it will continue to have (if any) on the world markets in the near future. We will also present our analysis of the causes and our predictions as to what the future will be for the countries involved. The paper will first look at the causes behind the crash. We can†¦show more content†¦Since 1960 the regions top performers---Japan, Hong Kong, South Korea, Singapore, Taiwan, Indonesia, Malaysia and Thailand---grew more than twice as fast as the rest of East Asia, three times as fast as Latin America and South Asia, and five times faster than sub-Saharan Africa. Average real income per person quadrupled in the five Northeast Asian countries and doubled among the three Southeast Asians. So why is it that after such incredible performances for such a sustained period of time that the model all of a sudden collapsed? Was it the fault of exchange rate speculators, as some seem to say? Or was the real root of the problem actually embedded in faulty macro-economic policies adopted by the governments of the Asian economies? Some (such as the president of Malaysia, Dr. Mahathir) seem to think that the crash was the result of speculators devaluating the currencies of the Asian nati ons as a result of a general panic in the market. He says that morons like Mr. Soros (a very wealthy U.S. speculator) played with the markets, took advantage of them, and devaluated the exchange rates of certain nations currency at the expense of the individual nations. However, the evidence strongly supports that the real problems came not from speculators, but rather from faulty economic policies adopted by governments. In many such cases, the governmental policies seem to be absolutely devoid ofShow MoreRelatedImpact Of The Asian Financial Crisis Of 1997 On The Region s Development1704 Words   |  7 PagesExamine the impact of the Asian Financial Crisis of 1997 on the region’s development â€Å"Since World war II, development has been the most important term used to describe economic, social and political changes in what have come to be known as Third world countries† (Zhang, 2003). The Asian financial crisis of 1997 had a major impact on the regions development as it was the end of the East Asian economic miracle, a time that showed staggering economic growth throughout the Asia Pacific. HoweverRead MoreEffects of the Asian Financial Crisis on 19971006 Words   |  4 Pagesfinancial crisis in many countries in Asia in 1997-1998 was an unexpected event. It was mainly because most of the Asian countries had been enjoying economic growth prior to the crisis. The crisis itself started with the devaluation of Thailand’s Baht in July 1997. The Thailand government decided to float its currency in order to defend the Baht against speculative attack, despite its fixed exchange rate system. This decision was apparently the beginning of the economic downturn of many Asian countriesRead MoreImf As An International Financial Institution Essay1130 Words   |  5 PagesThe 1997-1998 Indonesian Economic Crises. IMF Interventions - Lessons to learn. Introduction. 1997 to1998 saw the East Asian nations of Thailand, Indonesia and South Korea engulfed in an economic and financial crises that nearly collapsed their economies. The IMF was at the center stage to help during these crises. How IMF’s assistance further deepened Indonesia’s economic crises, received heavy criticism from Political, economic and social analyst against IMF s programs and Policies in DevelopingRead MoreThoughts Of The Asian Crisis1211 Words   |  5 PagesPaper Thoughts of the Asian Crisis (1997-1998) In the period between 1997 to 1998, a great economic storm blew the some fast-developing countries, especially Thailand, Indonesia and Malaysia. They had great economic development before the crisis, but left almost everything at the end of the storm. The most obvious impact of the crisis is the capital outflows and currency devaluation. So, people in those developing countries began to find who should be responding to the crisis. International speculatorsRead MoreRemarks from the Thailand Crisis700 Words   |  3 PagesRemarks from the Thailand Crisis From the analysis of the causing factors of the Thailand currency crisis in 1997, several remarks are made in order to provide recommendations. It is hoped that these recommendations would help avoid future financial crisis similar to the 1997. Sequence of Financial Liberalization Thailand’s economies before the financial crisis have put a lot of weights on exports and the baht’s stability was the key to the export ratios. Generally speaking, changes in foreignRead MoreThoughts Of The Asian Crisis1207 Words   |  5 Pages Thoughts of the Asian Crisis (1997-1998) In the period between 1997 to 1998, a great economic storm blew the some fast-developing countries, especially Thailand, Indonesia and Malaysia. They had great economic develop before the crisis, but left almost everything at the end of the storm. The most obvious impact by the crisis is the capital outflows and currency devaluation. So, people in those developing countries began to find who should be respond to the crisis. International speculators wereRead MoreThe Asian Financial Crisis and Thailand: Catalyst for Change...or More of The Same? 1647 Words   |  7 Pagessustaining rapid economic growth. What took Europe almost a century, the East Asian tigers (Hong Kong, Singapore, South Korea, and Taiwan) and the newly industrializing economies (Indonesia, Malaysia, and Thailand) accomplished in a matter of decades, which led many to believe in an East Asian miracle. However, in 1997 Thailand became the first country swept into an economic crisis that spread throughout the reg ion within months. Why did Thailand unexpectedly fall into a rapid economic crisis and how hasRead MoreDescription Of The Hr Function That You Had Chosen Essay1033 Words   |  5 Pagessome statistics about the trend. Economic crisis is the period of downturn in economic. During this period, the value of institutions, especially financial institutions drop at extraordinary speed and it seems that everything will be at a low value, or even though valueless. All the demand exceeds what the market can supply due to reducing in production. (What is Economics?, 2015) The biggest economic crisis was occurred in U.S. during year 2008. It is the worst economic disaster since the Great DepressionRead MoreThe Successful Policies Of Chinese Government1478 Words   |  6 Pageshas used to increase the rate of economic growth from 1998 to 2006 and evaluate them. Economic growth rate is the percentage increase in output over a twelve-month period (Sloman, 2010: 562). From 2000 to 2007, China s average growth rate was 9.2% in per year, and nearly 35% of world GDP growth (In term of PPP). As a big country, its population making up over one-fifth of the world s population, but this rapid of growth is unprecedented (Fenby, 2008). Madison (1997) summarized the development historyRead MoreFinancial Crisis And Its Effects On Economy1413 Words   |  6 PagesIn 1997, Asia financial crisis broke out. It brought a huge and negative influence on economy of Asia, even the world economy. Financial crisis which is the value of financial assets decline, lots of financ ial institution out of business or stock market crash. Currency plays an important role in the market. It is a base that keep economic stability in the country. When currency change significantly, the country’s economy in turmoil. The financial crisis started from Thailand, and then Philippines

Friday, December 20, 2019

Essay about Edgar Allen Poes Gothicism - 695 Words

Edgar Allen Poe Gothicism When the name Edgar Allen Poe is mentioned the thoughts of horror, shock, and terror come to the common readers mind. Some though, think more powerful words such as revolutionary, intellectual, or gothic. Poe’s works such as Pit And The Pendulum, The Tell-Tale Heart, Hop-Frog, and The Fall of the House of Usher are considered to be staple works of the 19th century gothic genre. Elements of gothic writing include the number seven, madness, and ironic twists. E.A. Poe used the number seven in his writings to express his gothic style of literature. For example, in Pit And The Pendulum when the character attempted to map his dark surroundings, he counted 52 paces before he had swooned. In reality, the†¦show more content†¦Madness is also a common element in Poe’s works. For instance, in Pit And The Pendulum, the character embraces a point of madness as the pendulum slowly swings toward him but eventually overcomes his madness to save himself from the pendulum. Madness is also found in The Tell-Tale Heart becomes the madness embraces the murderer of the novel as he obsesses and distresses over the eye of the old man whom he eventually destroys and dismembers it also infects the character when he is stricken with the guilt of his horrible act. Also, Hop-Frog shows signs of madness as well when Hop-Frog becomes infuriated with the King and his seven councilors behavior and through an extremely well delivered plan has them all torched to a public death. In The Fall of the House of Usher the character Madeline was embraced with the madness (insanity) after being locked in a coffin alive so that her fiancà ¨ would be disposed of by her brother. His work with gothic literature and his life as a depressed child, adult, and man has caused madness to be a common influence for in his literature. Another frequent component in the 19th century gothic literature of Edgar Allen Poe was the use of ironic twists. The previously unmentioned Spanish Inquisition that appeared in Pit And The Pendulum and saved the imprisoned character was a prime example of an ironic and unexpected twist to the storyShow MoreRelatedThe Gothic Theme of Edgar Allen Poes Work1357 Words   |  6 PagesEdgar Allen Poe was an English short-story writer whose work reflects the traditional Gothic conventions of the time that subverted the ambivalence of the grotesque and arabesque. Through thematic conventions of the Gothic genre, literary devices and his own auteur, Edgar Allan Poe’s texts are considered sublime examples of Gothic fiction. The Gothic genre within Poe’s work such as The Tell-Tale Heart, The Black Cat, and The Raven, arouse the pervasive nature of the dark side of individualism andRead MoreArthur Conan Doyle1279 Words   |  6 PagesHolmes, along with Holmes’ best frien d, John Watson. His early interest in Edgar Allen Poe’s style of Gothicism also helped mold his writing style later in life. Living in England and Scotland, and serving in the Boer War, his life was filled with influences that later affected Holmes’ biggest adventure, The Hound of the Baskervilles. Of all of Arthur Conan Doyle’s influences, his three biggest ones are his love of Edgar Allen Poe’s works, his adventures as a doctor, and his belief in spiritualism. AsRead MoreAnalysis Of Edgar Allen Poe s The Cask 1563 Words   |  7 PagesMcKay American Literature 10 November, 2015 Gothic Elements in Poe’s Captivating Stories Edgar Allen Poe can be described as a master of gothic literature. Poe enjoyed incorporating the gothic theme into his stories (â€Å"The Cask† 52). The free dictionary website describes gothicism as a style in fictional literature characterized by gloomy settings, violent or grotesque action, and a mood of decay, degeneration, and decadence. Edgar Allen Poe experienced many failures and disappointments throughoutRead MoreAnalysis Of Edgar Allan Poe s The Cask Of Amontillado 1792 Words   |  8 Pagesrelated; a centralizing mind or intelligence; not to be confused with opinion or belief â€Å"(Roberts, 119). Edgar Allan Poe famously uses point of view in all of his writings. According to Gargano, â€Å"An objective narrator is telling a terrible story objectively might be frightening, but even more frightening is a man telling without emotion the story of his own terrible crime†(Gargano, 52). In Poe’s story stories: â€Å"The Cask of Amontillado†, â€Å"Black Cat†, â€Å"The Fall of the House of Usher†, and †Å"The TellRead MoreGothic Literature and the Writings of Edgar Allan Poe Essays850 Words   |  4 Pagesthis era is not well known. From a few writers came this writing style that has impacted the world. A famous artists known for this type of writing is a man named Edgar Allan Poe. He wrote many short stories and poems that include horror, gothic, and romance just mentioned. Gothic Tradition was said to have started in Europe. Gothicism came from the Romanticism in the early 19th century (Book Rags). Two people who are said to have started the gothic writing movement are Ann Radcliffe and HoraceRead MoreEdgar Allan Poe s Father Of American Gothicism1178 Words   |  5 PagesAlba Abreu Prof. Mrs. Beth Ritter-Guth EN-250 June 24, 2017 Poe s father of American Gothicism Edgar Allan Poe was born in Boston, Massachusetts on January 19, 1809. His parents were actors. After he was born, his father abandoned him and his mother died before he was three. This left Edgar Allan Poe a foster child. Poe s father was an alcoholic and an insovent actor. Thus, Poe had a miserable life, starting with his childhood, he lost his parents since he was a little child, and I would sayRead MoreThe Black Cat And The Fall Of The House Of Usher1739 Words   |  7 Pageswith the past leading to isolation or the presence of the supernatural causing someone to obtain a fear of the unknown—allows Gothicism as a whole to span over a wide range of effects within a story. In many cases, gothic elements are used to either prove or disprove the innate evil of humankind or the circumstances of which they live amongst. Similarly, Edgar Allen Poe’s â€Å"The Black Cat† and â€Å"The Fall of the House of Usher,† as well as Gillian Flynn’s Sharp Object s can be related in that each storyRead MoreGothic Elements In The Black Cat1724 Words   |  7 Pageswith the past leading to isolation or the presence of the supernatural causing someone to obtain a fear of the unknown—allows Gothicism as a whole to span over a wide range of effects within a story. In many cases, gothic elements are used to either prove or disprove the innate evil of humankind or the circumstances of which they live amongst. Similarly, Edgar Allen Poe’s â€Å"The Black Cat† and â€Å"The Fall of the House of Usher,† as well as Gillian Flynn’s Sharp Objects can be related in that each story

Thursday, December 12, 2019

Brand Telemedicine Technology Solutions †Free Samples to Students

Question: Discuss about the Brand Telemedicine Technology Solutions. Answer: Introduction The online business entities need to formulate suitable strategies so that they can survive in the increasing competitive environment (Weill and Vitale 2013). The advent of the web development technologies and the internet has made e-businesses one of the most sought after business forms (Weill and Vitale 2013). E-business is considered as a latest domain in the business and it has become imperative on the firms to develop suitable technology drive platform that would improve the sales of the company (Wikstrm and Ellonen 2012). These kinds of strategies are governed by collective information dissemination. The e-business gives an opportunity to do business in the global marketplace and gather more number of clients. This report would focus on the American Well: Telehealth organization that has its headquarters in Boston (Well 2017). The company offers medical services to the global patients over secure video. The company provides immediate web care visits to different patients situated in over 46 years (Well 2017). The earlier assignment discussed the different kinds of analytical tools used by the organization in the evaluation of the internal as well as external environment through the use of different tools. The current business strategy of the firm was discussed in detail. This current assignment would focus on the analysis of the current business strategy of the company and strive to give suitable recommendations for improving the current strategy. An action plan would be provided for achieving the recommendations within a six-month period. Current Strategy Assessment The current strategy of American Well should be evaluated based on the earlier assignment and the current positioning of the company would be done in this section. The company engages itself in providing the best quality services to the patients that would help them to get competitive advantage (Well 2017). They are engaged in the process of identifying the needs of the customers and having knowledge about the type of medical services needed by the US population. There is an increased ageing population and changes in the eating habits of the people, due to which more number of people are availing the geriatric services as well as obesity services (Well 2017). The company places high emphasis on the technological advancements due to the fact that it operates in a technological framework. A per the opinions of Hill Jones and Schilling (2014), the Generic Competitive Strategies theory given by Porter discusses about the four generic strategies used by the companies to gain competitive advantage. These four strategies include differentiation focus, cost leadership, differentiation leadership and cost focus. It is important for the companies to select one of the four strategies so that the company is ahead of the competitors. According to the above strategy, it can be inferred that American Well does not use competitive advantage strategy. There are no defined cost leadership tactics nor there any product differentiation. The online health services are provided by other companies as well and hence it can be concluded that the company does not use differentiation focus. The current strategies of the firm should be evaluated by setting some pre-determined standards so that they formulate effective business strategies. The companies should undertake growth strategies that would help them to survive in the market for longer duration. It would also enable them to keep up with the competitors and prevent the company from losing loyal customers (Christensen and Raynor 2013). American Well does not have differentiation strategies as they are providing same services as provided by the competitors. They are also not using the cost focus strategy in order to provide the best affordable services to the patients (Christensen and Raynor 2013). This makes their loyal customers to switch brands and avail the services of the competitors. The company also lacks growth strategies and provides the same services over years. As opined by Johnston and Bate (2013), an organization should use growth strategies that include introduction of new services or revamping the old ones. American Well offers software, access to the clinical services and other health care related services to the patients for a variety of clients including the employers, health plan or delivery network (Christensen and Raynor 2013). It has been predicted that the telehealth in US and global telehealth would be having massive growth in the next10 years (Malvey and Slovensky 2014). This means that the companies need to use more innovative measures to cater to the increasing market. However, American Well is not giving sufficient attention towards the implementation of the growth strategies. According to the views of Kajanus et al. (2012), the SWOT analysis deals with the matching of the particular competencies of the firm with the external environment. The internal competencies of a firm comprise of the strengths as well as weakness. The external competencies of a firm include the opportunities as well as threats (Malvey and Slovensky 2014). The strengths of the company include that it has advantage over the US market as it can introduce improved services in the market (Lee and Harada 2012). The demand supply gap of the physicians as well as specialists is utilized well by the company. It is proprietary software that gives an intellectual property rights to the patients. The weakness of the firm includes that it is not a brand name and is not instantly recognized by the patients (Lee and Harada 2012). The opportunities of the company include that it has enormous opportunities in the online communication between the patients and doctors (Weiner 2012). There is tremendous potential in the international markets. The threats of the company include that the business opportunities should have right strategies otherwise the competitors would capture the market. New Strategies America Well should implement strategies according to the loopholes identified in the above section. The company should use innovative services which would help them to provide unique services as compared to their competitors. The company should strive to create competitive advantage strategy to gain as well as retain more number of customers (Thompson et al. 2013). It is important that the firm should use more number of cost leadership strategies which help the company to give quality online health services to the patients at an affordable price as compared to the competitors (Anhang Price et al. 2014). This should be done by reducing the prices of the acquisition of the doctors as well as paramedics at much lower costs than usual. This can also be done by finding efficient methods of service delivery than the competitors (Thompson et al. 2013). It can also use price strategies to combat the services of the competitors. The company should also use differentiation strategy for making their services unique from their competitors (Anhang Price et al. 2014). This kind of strategy should be based entirely on the mechanism of low price. The company should perform extensive market research to determine the cost of services of the competitors (McQuarrie 2015). On the other hand, it can also engage in the process of creating defensive strategies for gaining business prospects. This process involves the company distancing itself from its competitors by the creation of competitive advantage. American Well should formulate effective growth strategies for sustainable business operations. The company should aim for creating value proposition for long term growth (Michelini and Fiorentino 2012). The company should aim for understanding the customer segments and the attributes that are credible to the business. It should use innovative offers such as free doctors consultation or avail one doctor consultation and get 20% off on the next visit (Nufer 2013). It should aim to attract the customers by giving them innovative benefits, which would be beneficial to them in the long run (Thompson et al. 2013). The ideal customer segment should be identified and this should be done by understanding the issues of a particular market segment (Babin and Zikmund 2015). It is also important to create different kinds of key indicators. It is important to invest heavily on talent and bring employees who give stick to the organization (Zenoff 2012). The organization needs experienced candidate s which would give them the potential to perform better. The company should try to build more brand awareness so that it is able to penetrate the masses in a short duration. It should aim at improving their brand reputation, which would help in increasing the sales of the company. The company should strive to create more brand awareness in the social network platforms, which is increasingly popular among the masses (Tsimonis and Dimitriadis 2014). It is also important to improve the traditional methods of advertising. It is also vital to create attention creating advertisements that help in the better positioning of the company within the minds of the customers. The company should also engage in the sponsoring of the public events, which are directly related with the services to the community (Smith 2014). It should engage in the public health awareness, free dental checkup, free eye checkup and others, which would help in the creation of good interpersonal relationships with the customers (Tsimonis and Dimitriadis 2014). It can also engag e them with the local charity events, which would help them, network with the business leaders in order to gain good business prospects (Jones 2014). It should try to use marketing pull techniques so that the company is able to provide high quality awareness and low cost awareness technique. It is important to create roadmap for strategy implementation of the e-business strategy. The roadmap of strategy implementation is done after considering all the business entities- Vision- The vision of the organization is to increase their present as well as future customers. American Well should also aim for greater differentiation, greater growth strategies and the creation of good brand names. Objective- The objective of the firm is to incorporate unique features in the services so that they can stay ahead of the competitive advantage. It also aims for the creation of extensive promotion strategies incorporate unique features that would enhance the brand image. Value creation- The company strives for creating brand reputation improvement by giving value added services to the patients. The company aims to achieve this by giving premium quality services to the patients. Target Segment- The primary target segments of American Well are the senior citizens between 50 and 75 years of age, who are suffering from heart diseases or others. The secondary target market would be young married couples/ New weds who may require gynecological services. Ethical and privacy- There should be increased emphasis on the data security issues as this may cause loss of confidential data of the company. It is important that the company strives for growth in an ethical manner (Menzel 2012). External partners- The E-business strategy should be implemented by the senior managers within the organization. This should be independently without depending upon many external entities. Organizational models- The resource allocation, lines of authority and there should be transparent communication that should be implemented by the organization. Revenues and cost model- There are various sources of revenue generation such as investors, sponsored emails, advertisements, and other means which needs to be undertaken by the employees. There should be different cost effective ways of procuring doctors as well as paramedics which would give competitive advantages to the organization. Strategy alignment- American Well should engage itself in proper communication of the new strategy, which would help the employees to be knowledgeable about the new strategy and how to implement the same. Recommendations The company should engage in the formulation of proper course of action, which would help it to achieve the business objectives. This would also help them to achieve the objectives of the new strategy. An action plan is prepared for 6 month duration- Month Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 STRATEGY ACTIVITIES Create low cost services Perform extensive market research Provide competitive online services Give attractive offers to customer Free doctors consultation/Eye check up Identification of market niche Targeting market niches Recruit efficient employees Employee engagement activities Build more brand awareness Engage in digital marketing Engage in traditional marketing Sponsor of public events Evaluation of strategy In the first month, the company should strive to create low cost services after studying the services as well as costs of the competitors. It should try to perform extensive market research about the existing services of the company. In the second month, the extensive market research would be continued so that the unique services of the competitors can be identified. The company should try to provide competitive online services so that there is more number of customers. It should give attractive offers to the clients so that they can avail more services. The free doctors consultation or free eye checkup or free dental camp should be provided to the customers. In this third month, identification of the market niche should be done so that there are efficient marketing tactics. This would also make it possible to promote marketing tactics suitable for the particular market niches. The company should aim the marketing campaigns according to the target market. In this month, the company should also recruit competent manpower who would make it possible for the organization to achieve their business strategy. In the fourth month, American Well continues to target the desired markets and should engage in employee engagement activities so that the employee is motivated to give their best performance. This would make the brand to perform better and there would be sufficient brand awareness. The brand should engage in digital marketing and should make use of the social medial websites such as Facebook, Twitter, Tumbler and others. In the fifth month, the company should engage in traditional marketing tools in order to increase the visibility as well as convert the brand into a popular one. It should also engage in sponsoring of public events as well as charities, which would help the brand to gain new customers. The sixth month would comprise of the different kinds of evaluation measures that utilize the outcomes of the strategies to match with the objectives of the business strategies. Several modes of data collection and data analysis tools would be used for this purpose. Conclusion The e-business strategy improvement is one of the most important success determinant of the modern-day organizations. This report strived to analyze the current strategy of American Well. It found that there were several service backlogs in the company that included that the company did not have sufficient growth strategies neither it has unique service qualities. It didnt focus on growth and also didnt take sufficient initiative for creating brand awareness. A new set of strategies were based on these loopholes. A set of recommendations were also provided based on the several new strategies. A six-month action plan has also been provided. References Anhang Price, R., Elliott, M.N., Zaslavsky, A.M., Hays, R.D., Lehrman, W.G., Rybowski, L., Edgman-Levitan, S. and Cleary, P.D., 2014. Examining the role of patient experience surveys in measuring health care quality.Medical Care Research and Review,71(5), pp.522-554. Babin, B.J. and Zikmund, W.G., 2015.Exploring marketing research. Cengage Learning. Christensen, C. and Raynor, M., 2013.The innovator's solution: Creating and sustaining successful growth. Harvard Business Review Press. Hill, C.W., Jones, G.R. and Schilling, M.A., 2014.Strategic management: theory: an integrated approach. Cengage Learning. Johnston, R.E. and Bate, J.D., 2013.The power of strategy innovation: a new way of linking creativity and strategic planning to discover great business opportunities. AMACOM Div American Mgmt Assn. Jones, M., 2014.Sustainable event management: A practical guide. Routledge. Kajanus, M., Leskinen, P., Kurttila, M. and Kangas, J., 2012. Making use of MCDS methods in SWOT analysisLessons learnt in strategic natural resources management.Forest Policy and Economics,20, pp.1-9. Lee, A.C.W. and Harada, N., 2012. Telehealth as a means of health care delivery for physical therapist practice.Physical therapy,92(3), p.463. Malvey, D. and Slovensky, D.J., 2014. From Telemedicine to Telehealth to eHealth: Where Does mHealth Fit?. InmHealth(pp. 19-43). Springer US. McQuarrie, E.F., 2015.The market research toolbox: a concise guide for beginners. Sage Publications. Menzel, D.C., 2012.Ethics management for public administrators: Leading and building organizations of integrity. ME Sharpe. Michelini, L. and Fiorentino, D., 2012. New business models for creating shared value.Social Responsibility Journal,8(4), pp.561-577. Nufer, G., 2013. Guerrilla MarketingInnovative or Parasitic Marketing?.Modern Economy,4(09), p.1. Smith, A., 2014. Leveraging sport mega-events: New model or convenient justification?.Journal of Policy Research in Tourism, Leisure and Events,6(1), pp.15-30. Thompson, A., Peteraf, M., Gamble, J., Strickland III, A.J. and Jain, A.K., 2013.Crafting Executing Strategy 19/e: The Quest for Competitive Advantage: Concepts and Cases. McGraw-Hill Education. Tsimonis, G. and Dimitriadis, S., 2014. Brand strategies in social media.Marketing Intelligence Planning,32(3), pp.328-344. Weill, P. and Vitale, M., 2013.Place to space: Migrating to eBusiness Models. Harvard Business Press. Weiner, J.P., 2012. Doctor-patient communication in the e-health era.Israel journal of health policy research,1(1), p.33. Well, A.2017.American Well: Telemedicine Technology Solutions. [online] American Well. Available at: https://www.americanwell.com [Accessed 8 May 2017]. Wikstrm, P. and Ellonen, H.K., 2012. The impact of social media features on print media firms online business models.Journal of Media Business Studies,9(3), pp.63-80. Zenoff, D.B., 2012.The Soul of the Organization: How to Ignite Employee Engagement and Productivity. Apress.