Econ paper Essay Example | Topics and Well Written Essays - 500 words

Econ paper - Essay Example The key reason behind rising student debt is that in the peaceful era, prior to the Great Recession, millions of youthful Americans secured loans to go through university, just to graduate in an economy that did not really need workers any longer. The graduates are thus finding it more difficult to repay their loans than they probably had anticipated (Lankford, 67). Forgiving the student debt would result in an immediate effect on the economy. Responsible individuals who devoted themselves to pursing a university education would have more extra dollars every month to use and this would fuel the economy presently. The extra dollars being pumped into the economy would result to a multiplying outcome, unlike most of the provisions of the latest incentive package. Consequently, there will be an increase in tax revenue, the credit markets will be active and there will be creation of jobs. Consumers spending accounts for more than two thirds of the whole US economy and in the current months, there has been a decrease in consumer spending at an alarming and extraordinary rate. Thus, it is reasonable to argue that the quickest manner of reviving the ailing economy is to act drastically to get consumers to spend (Lankford, 68). This proposal would rapidly regenerate the housing market, travel and tourism industry, the automobile industry, durable goods and other numerous sectors of the economy. This is because the individuals who maintain those sectors will have a lot of extra dollars to spend per month. The motivating factor in the economy today is fear. Unless the individuals in the middle class feel comfortable enough that they will have their health insurance, jobs and additional money to use not just the following month, but the month following that, the economy cannot and will not indeed grow fast enough to avoid the bleeding (Lankford, 69). According to analysts, the student debt loan has a broad economic impact. In a report that was published

Co-Branding in the Fashion Industry Dissertation

Co-Branding in the Fashion Industry - Dissertation Example This study sought to investigate this assumption and in so doing, identify the determinants of successful versus unsuccessful co-branding ventures in the fashion industry. The question cited in the above was explored through a critical review of the literature and a survey of consumer opinion. The literature review, spread over two chapters, found that co-branding has the potential to significantly contribute to increased revenues for both of the partner firms and can enhance their respective market presence and visibility. On the downside, however, the findings of the literature review suggested that the greater majority of co-branding ventures failed and negatively reflected upon both of the partner brands. Within the context of the stated, the study focused on the identification of the reasons for failure. The literature review identified several causal factors, the most important of which was partner reputation. A company's market reputation determined consumer perceptions of it and, thus, its market performance. Brands which were identified as untrustworthy and unreliable were not likely to perform well on the market and were further found to nega tively impact upon partners within the context of a co-branding venture. The primary data supported the findings of the literature review. The study adopted a quasi experimental approach in which the factor of partner reputation was manipulated. The consumer survey showed that brands with a positive reputation were likely to suffer were they to ally themselves with a brand with a negative reputation, while that with the negative reputation was likely to benefit from partnership with a brand with a positive reputation. Total Words: 11,440 Table of Contents ii Declaration i Acknowledgements iii Abstract v Table... The purpose of this dissertation is to examine the impact of alliances among private organizations on people's perceptions of the impact of the pairings on attitudes toward the organizations. There is a marketing emphasis in this research that seeks to understand how people's perceptions of an organization are affected when it partners with another organization to pursue joint goals. The theoretical basis of this study draws upon the concept of brand alliances, or co-branding. A significant part of the dissertation will be devoted to a comprehensive review of the literature and to the process of precisely conceptualizing brand alliances in private organizations. This study is aimed at introducing brand alliances and examining their positive features, and also at identifying risks that organizations take in choosing other organizations with which to partner. Limited research is available on consumer perceptions of brand alliances in the private sector. Consequently, this dissertation research is exploratory in nature, seeking to identify issues that may arise and make suggestions regarding how they can be addressed. Organizations survive in part upon their reputations, embodied in the public perception of them. A business organization that sells a product- relies on the public perception of the quality of its product for sales. This includes visions of the quality of management, the reliability of its service guarantees, and the perception that the company stands behind its product.